Targeted Ad Campaigns

These ad sets are a small sample of the many campaigns I designed for the Society for Human Resource Management (SHRM), created for use across Facebook, Instagram, LinkedIn, and X.
Each one was tailored to the campaign’s message and optimized for the specific platform while staying true to the brand’s visual identity.

Each set was built to drive engagement, increase event signups, or reinforce brand visibility; depending on the campaign’s purpose.
Messaging and layout were adapted based on platform format and audience.

Designing across formats (stories, carousels, static posts, headers) required careful attention to hierarchy, legibility, and rhythm, with a particular focus on mobile.
I maintained visual consistency while making platform-specific adjustments to maximize impact.