I designed a custom curved wall graphic for a large-scale event environment, transforming an architectural feature into an engaging branded experience. From early concept exploration to the final installed piece, the project focused on combining visual impact with clear communication while working within the unique constraints of a curved surface.
Concept & Approach
Designing for a curved wall requires careful planning to ensure graphics remain visually balanced from multiple viewing angles. I explored several layout directions to evaluate composition, typography, and the relationship between the artwork and the architectural space before refining the final design.
The examples below illustrate the creative progression from initial concepts to the approved artwork and the final installed graphic, highlighting how ideas evolve into production-ready environmental design.
