Project Overview
I was the lead visual designer for the complete branding package of SHRM’s Talent Conference & Expo in Orlando. This included logos, signage, print and digital materials, and environmental graphics. All designed to create a cohesive event identity used across in-person and virtual channels.
My Role & Responsibilities
– Owned full visual identity (from concept to final assets) for a large-scale hybrid event
– Designed print and digital collateral including badges, wayfinding, digital signage, brochures, and website elements
– Worked with event coordinators and vendors to ensure brand consistency across all touchpoints
Context & Scale
– Held at the Orlando World Center Marriott with hybrid participation from April 16–19, 2023
– Estimated attendance: 1,000–5,000 participants, including HR professionals, recruiters, and talent leaders from across industries
– The event covered seven content tracks, focusing on topics like employee engagement, DEI, AI in HR, and leadership development