Project Overview
While leading visual design for a large resort and events company in Bali, I developed a comprehensive wayfinding system to guide guests across multiple locations, including beach areas, streets, and resort pathways. The goal was to create clear, intuitive signage that enhanced navigation while blending seamlessly with the tropical environment.
Concept & Approach
The challenge was to balance functionality with aesthetics. Each sign needed to be instantly readable while feeling fully integrated into the natural surroundings and overall brand experience.
I developed a visual language based on simplicity, contrast, and hierarchy, using clean typography and organic forms inspired by the local environment. The system was designed to be both visually consistent and flexible across different types of signage.
