Project Overview
“La Baguette” is a conceptual brand created to demonstrate the development of a complete and usable brand guidelines system. The goal was to go beyond a traditional brand book and design a framework that supports real-world application across multiple platforms and teams.
Concept & Approach
Traditional brand guidelines often focus on logo usage, color palettes, typography, and imagery. While essential, these elements alone are not enough to ensure consistency in real-world scenarios.
With La Baguette, I approached the project as a functional brand system, designed to support how teams actually use a brand across digital, print, and event environments.
The objective was to create guidelines that are not only visually clear, but also practical, scalable, and easy to apply.
Design System Elements
– Layout and spacing principles
– Logo usage and variations
– Color palette and hierarchy
– Typography system
– Stationery System (Business Cards & Print Assets)