SHRM Talent 2023 Conference & Expo – Orlando, April 16‑19, 2023

I was the lead visual designer for the complete branding package of SHRM’s Talent Conference & Expo in Orlando. This included logos, signage, print and digital materials and environmental graphics. All designed to create a cohesive event identity used across in-person and virtual channels.

Context & Scale

• Held at the Orlando World Center Marriott with hybrid participation from April 16–19, 2023.

• Estimated attendance: 1,000–5,000 participants, including HR professionals, recruiters, and talent leaders from across industries.

• The event covered seven content tracks, focusing on topics like employee engagement, DEI, AI in HR, and leadership development.

TALENT 2023 Logo

Design Highlights

• Brand Consistency at Scale: Developed an adaptable identity system for both static and digital media, maintaining visual cohesion across print, signage, and online spaces.

• Versatile Applications: Assets included event badges, banners, directional signage, templates for presentations, brochures, and booth materials.

• Hybrid Experience Design: Ensured materials were optimized for both in-person interaction and virtual engagement.

• Strategic Visual Storytelling: Visuals supported key messaging in areas like talent attraction, retention, and HR tech.

ADA Color-Combination Guidance

Signage

Email Template